Value Proposition

What specific value are you bringing to the market and to your customers with your business? This is the promise you are making as a brand. It’s the main reason customers should choose you, over your competitors. Your value proposition is the reason people should be motivated to buy from you.

Explain how your business solves problems, offers solutions or improves situations. What specific benefits does a customer receive?


Your biography is a description of who you are and what you’ve done in your career, education, and life. This is the background you want to represent the entrepreneur driving your business. It is not a resume, but tells a more literal story about you. Who are you now? Where have you come from? Where are you planning to go in your career?

Executive Summary

When you write a business plan, the Executive Summary is the first page or two at the top that summarizes everything inside. This tells the story of your company – the story an investor most wants to see and understand before considering an investment in you. This is no different. If you win this competition, a significant investment will be made to help you become more successful. You do not have to submit a business plan here for this application. However, this is a comprehensive overview of the business described in a page or two.

Your Executive Summary needs to include:
  • Your business name, location(s), and services or products you sell.
  • The problem you are addressing, and your solution.
  • Summary of your target market, competition, team, financial considerations and milestones.
And should answer the franchise-specific questions below:
  • Why would/does your company work well in the franchise model?
  • What skills will/do your franchisees need to be successful?
  • Where do you see your business in 5 years?
  • What do you need help with most?

For more advice on crafting an Executive Summary, here’s a helpful link:

If you have any questions or concerns, please contact us.